Daesang Group and Flagship Brands Gather for the '2023 Sarangnanum Bazaar'

Scheduled for the 25th of this month at Daesang Headquarters Plaza, Inui-dong, Jongno-gu

Daesang Group announced on the 17th that it will hold the ‘2023 Love Sharing Bazaar’ on the 25th at the Daesang headquarters plaza located in Inui-dong, Jongno-gu, Seoul.

Started in 2006, the ‘Love Sharing Bazaar’ is an event organized by Daesang Group to alleviate the financial burden of local residents and to carry out public interest activities linked with the local community. This year marks the 18th event. In particular, this year, the group plans to enhance the meaning of social contribution by expanding the participating affiliates and adding eco-friendly values.

At this bazaar, visitors can find products from various brands through the expansion of participating affiliates. In addition to the existing participants such as the flagship brands Cheongjeongwon and Jongga, Daesang Wellife MyMeal, and Daesang Dives Bokumjari, this year affiliates Hyesung Provision, Daesang Deliheim, and Daesang Pet Life will also participate. A total of about 280 products including convenience foods, kimchi, health functional foods, meat, and nutritional foods and snacks for pets will be offered to consumers at discounts of up to 70% compared to regular prices.

The event will be operated in an eco-friendly manner by encouraging customers to use their own shopping baskets without providing plastic bags and by selling ‘Daesang Reusable Bags’ made from recycled waste plastics. A campaign for pledging to reduce greenhouse gas emissions, involving employees and customers, will also be conducted. Additionally, a promotional zone will be set up to communicate Daesang Group’s social contribution vision pursuing sustainable health for people, society, and nature. The uniforms of the Cheongjeongwon volunteer group participating as volunteers on the day are also made from upcycled materials recycled from discarded fishing nets in the ocean.

Agricultural products such as perilla seeds, sweet potatoes, and peanuts grown in Biam-ri Village, Yangju-si, Gyeonggi-do, which has a one-company-one-village partnership with Daesang Group, will also be sold. At the food market within the event venue, visitors can enjoy various foods such as tteokbokki and kimchi pancakes made directly by the Cheongjeongwon Housewives Volunteer Group.

On the day of the event, about 220 volunteers consisting of the Cheongjeongwon Housewives Volunteer Group, Daesang Group employees, and residents of Biam-ri will participate. The proceeds from the sale of Daesang Reusable Bags, along with the bazaar’s profits and leftover items, will be donated to organizations such as the Korea Forest Welfare Institute and the Korea National Council on Social Welfare’s Food Bank.

Kim Kyung-sook, Head of Daesang ESG Management Office, said, “This Love Sharing Bazaar will be a more meaningful event by expanding participating affiliates and strengthening eco-friendly activities. We will continue to fulfill our social responsibility as Korea’s leading food company through differentiated ESG management activities that consider coexistence with local residents as well as eco-friendliness.”

This content was produced with the assistance of AI translation services.