Black Yak Launches '2023 Clean Himalaya Trekking' Campaign

Raising Awareness and Encouraging Participation in Himalayan Forest Destruction Prevention... Resumed After 3 Years

Outdoor brand Black Yak announced on the 17th that it will carry out the '2023 Clean Himalaya Trekking' project, an environmental cleanup activity in the Nepal Himalayas.

Black Yak's 'Clean Himalaya Trekking' is a project designed to raise awareness about forest destruction caused by litter left on the mountains and to encourage hikers' interest and participation in protecting the Himalayan forests. The project has resumed after three years.

The project team consists of Black Yak employees, Sherpas, Black Yak DNS Extremers including actor Lee Si-young and YouTuber Ojibro, as well as BAC Myeongsan 100 completers selected through a lottery held during Black Yak Club Day in April.

They will trek the Annapurna Circuit for about two weeks, collecting surrounding litter directly. Additionally, they will wear various high-performance products from the Black Yak DNS line and spend time facing the vast nature of the Himalayas, the brand's starting point, sharing the identity of Black Yak as the 'Himalayan Original.'

Kang Jun-seok, Vice President of Black Yak, said, "We are pleased to resume the Clean Himalaya Trekking, which was suspended after the pandemic, in the year of our 50th anniversary. We hope this will be a meaningful time for both the brand that loves the mountains and the people who love the mountains to experience various aspects of the Himalayas and appreciate the value of nature and challenge."

This content was produced with the assistance of AI translation services.