Breaking Regional Imbalances Through Tourism Content
The First Step of the Ministry of Culture, Sports and Tourism's Regional Tourism Revitalization Council Meeting
On the 16th, the Ministry of Culture, Sports and Tourism will hold a regional tourism revitalization consultation meeting at the government Sejong complex conference room. They will discuss plans to revitalize regional tourism in the Chungcheong area, covering the Daejeon, Sejong, Chungbuk, and Chungnam regions.
Jang Mi-ran, the 2nd Vice Minister of the Ministry of Culture, Sports and Tourism, is giving a greeting speech at the opening ceremony of the 'K-Culture Popup' held on the 10th at The Hyundai Seoul in Yeouido, Seoul. Photo by Hyunmin Kim kimhyun81@
View original imageThis is an attempt to break down regional imbalances. Last year, the region most visited by foreign tourists was Seoul. The visitation rate was 82.4% (multiple responses), more than four times higher than other regions. The Ministry of Culture, Sports and Tourism views closing this gap as a key to solving difficulties faced by regions. They aim to boost consumption, create jobs, and increase export effects through the tourism industry. Considering the differences in tourism resources and infrastructure by region, the meetings are held by region, providing a platform for local governments, regional tourism organizations, and the industry to discuss.
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The first meeting will include the Korea Tourism Organization Sejong-Chungbuk branch, the Korea Culture and Tourism Institute, local governments, regional tourism organizations, and local travel agencies and airlines. They will discuss ways to revitalize regional tourism in the Chungcheong area centered on Cheongju International Airport and expand regional tourism exports, sharing voices from the field. Vice Minister Jang said, "Regional tourism organizations must unite and discuss to discover representative tourism content," adding, "We will make every effort to ensure that tourism content reflects regional characteristics."
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