On the 16th, Busan City will release a choir video featuring popular singer CHUU and the 2030 Busan World Expo Global Supporters singing the Expo cheer song "Keep Going" together.

A video of popular singer Chuu and the 2030 Busan World Expo Global Supporters singing the Expo cheer song "Keep Going" together.

A video of popular singer Chuu and the 2030 Busan World Expo Global Supporters singing the Expo cheer song "Keep Going" together.

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The video can be viewed on Busan City's official YouTube channel, the 2030 Busan World Expo official website, and social media (SNS) platforms.


On October 9th, during the D-50 day event for the hosting decision held at Jamsil Stadium, the city promoted the Expo cheer song through various means, including a hosting support dance.


The Expo cheer song "Keep Going," showcased in this choir video, was co-written and composed by Beomhoon Lee and Elum, and produced by Prism Filter.


"Keep Going" was created to encourage the entire nation to support and enjoy the song together in anticipation of the final decision on hosting the World Expo, scheduled for the end of November.


The song features lively synth sounds and a fairy-tale-like theme, characterized by an addictive melody and comfortable lyrics that anyone can easily sing along to. It expresses the hope to host an Expo that moves people worldwide by the blue sea of Busan and shares everyone's wishes.


The Prism Filter music group has been actively involved as content accelerators in producing for trendy K-POP artists such as SEVENTEEN, (G)I-DLE, and ZICO, as well as drama OSTs and various entertainment shows including "Queendom," "Bro and Marble," and "Reinterpretation."


Popular K-POP singer CHUU, a leading figure in the global Korean Wave, participated in the choir video production, enhancing its quality. The video not only features the Global Supporters singing but also includes messages of support from university student supporters active in the Seoul metropolitan area and Busan, further boosting the hosting support atmosphere.


Despite her busy schedule, CHUU sincerely supported the 2030 Busan World Expo hosting bid by arriving at the recording studio earlier than the scheduled filming time and singing each verse with bright and positive energy, contributing to conveying a sense of unity for the hosting bid.


Additionally, CHUU wore a group support T-shirt bearing the phrase "BUSAN EXPO KEEP GOING" along with the Global Supporters during the shoot, helping to create an enthusiastic atmosphere for the 2030 Busan World Expo hosting campaign.


A making-of video featuring singer CHUU and the supporters is also available on the 2030 Busan World Expo official website and social media channels.


The city plans to promote the newly produced choir video through various online and offline promotional channels.


With the hosting decision approaching in November, Busan City will utilize all available online and offline promotional channels for comprehensive publicity and will continuously broadcast the video through various media in connection with major domestic and international events.


In particular, the city intends to actively use this video during the countdown promotions leading up to the hosting decision day to foster a city-wide enthusiasm for the bid.



Mayor Park Hyung-jun stated, "Songs have long been a good means to move people's hearts and convey sincerity. With the release of the choir video 'Keep Going' featuring popular singer CHUU and the Global Supporters, I hope all of Korea will unite in support of the 2030 Busan World Expo hosting bid. I also hope that this choir video and the Expo song contained within it will provide some comfort to weary hearts in daily life, and that everyone will move forward with bright energy as the lyrics say, fulfilling all their wishes."


This content was produced with the assistance of AI translation services.

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