Emart24 Launches New Product Promotion with Drone Short-Form Videos

'I'm e Jinhan Donsagol Shrimp Ramen' Short Form Released
Aimed at MZ Generation... Plans to Expand Short Forms in the Future

Emart24 recently announced on the 16th that it is promoting new products through short-form videos using drones.

The company explained that the short-form videos using drones aim to naturally inform the MZ generation (Millennials + Generation Z), who are more accustomed to videos than text, about new products while expanding points of contact.

Emart24 recently released a short-form video using drones to promote 'I'm e Rich Pork Bone Shrimp Ramen.'
[Photo by Emart24]

The product Emart24 is promoting with drone short-form videos is 'I'm e Jinhan Donsagol Shrimp Ramen.' They came up with the idea of using drone services while considering ways to promote the new Donsagol Shrimp Ramen.

Emart24 expects that the drone videos will attract consumers' attention, lead to purchases, and eventually create a virtuous cycle that encourages repurchases.

An Emart24 representative said, "We expect this video to receive great responses from MZ customers who are accustomed to short videos and seek entertainment," adding, "We plan to continue building the image of a 'short-form hotspot' with fun and unique videos tailored to the tastes of the MZ generation."

This content was produced with the assistance of AI translation services.