"Mysterious Convenience Store"... CU Opens Second Flagship Store at Everland

Divided into Popup, Rest, and Product Spaces

CU announced on the 16th that it will open its second flagship store, 'The Magic Gate CU,' at Everland, the largest theme park in Korea.

This flagship store opened at the main entrance of Everland. The store name, 'The Magic Gate,' was chosen to symbolize a door that connects the path to and from Everland to a land of dreams and fantasy.

The Magic Gate CU features a facade made of U glass material with excellent natural lighting and uses CU's signature purple color as a point color, creating a mysterious atmosphere from the exterior. The approximately 430-square-meter store interior is divided into a pop-up space, a resting area, and a merchandise area. The pop-up space is decorated with a purple-colored signature facade that crosses the store and CU's character, Keiru. On the ceiling of Keiru, there is a sculptural installation with the concept of a secret portal to sneak into Everland, which will be arranged as a space selling CU Friends goods and more.

Everland's Second Flagship Store 'The Magic Gate CU'
[Photo by BGF Retail]

The resting area features tables and chairs incorporating architectural elements of a playground, creating a theme park concept resting space. Additionally, to enhance customer convenience, 10 microwaves, 4 professional coffee machines La Simbali, and 5 water boilers were installed. The merchandise area significantly expanded its product lineup to better fulfill the convenience store's core role, offering not only hot issue products such as beverages and desserts but also grocery items like instant rice and canned goods, as well as specialized alcoholic beverages including whiskey and wine.

To commemorate the opening of the Everland flagship store, CU is also conducting a customer participation comment event on the Instagram CU Friends account. A BGF Retail official said, "The second flagship store offers a more special customer experience by adding the imagination of a 'magic door.' Going forward, CU will secure loyal customers and firmly establish CU's unique brand image through various concept flagship stores."

This content was produced with the assistance of AI translation services.