LG Electronics Launches Hunger Eradication Campaign for 'World Food Day' in New York and London

New York Times Square, London Piccadilly Circus
Water Conservation Campaign Videos to be Screened from 10th to 22nd

On the 16th, LG Electronics announced that it will screen a campaign video from the 10th to the 22nd (local time) on outdoor billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK, in celebration of World Food Day. World Food Day is an international observance established by the Food and Agriculture Organization (FAO), a specialized agency of the United Nations (UN), to raise awareness about global food shortages.

Since 2011, LG Electronics has been operating the 'LG Hope Screen' program, which uses LG Electronics' billboards in New York and London to display public service videos produced by international organizations and non-governmental organizations (NGOs). In June, on World Environment Day, it screened a plastic reduction campaign video produced by the United Nations Environment Programme (UNEP).

This campaign video was produced by the FAO. It carries a message urging efforts to solve hunger issues. The campaign theme is "Water is life. Water is food. Leave no one behind." It emphasizes the importance of water conservation.

Outdoor billboard water conservation campaign video at Piccadilly Circus, London, UK. LG Electronics will screen the World Food Day (16th) campaign video on outdoor billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK, from the 10th to the 22nd (local time). [Photo by LG Electronics]

Under the ESG (Environmental, Social, and Governance) goal of 'Better Life for All,' LG Electronics has been engaged in campaigns to address global hunger issues.

Since last year, the India branch has partnered with the Akshaya Patra Foundation to provide lunch to approximately 33,000 students across 11 states in India. Since March, the US branch has collaborated with the nonprofit organization Swipe Out Hunger to provide lunch to 500,000 nutritionally deficient college students. They also donated 120 refrigerators to food pantries on 60 US campuses.

Yoon Dae-sik, Executive Vice President of External Cooperation at LG Electronics, stated, "We will continue various activities to realize the vision of a better life for all, as well as operate the LG Hope Screen program that helps spread global public interest campaigns."

This content was produced with the assistance of AI translation services.