Emart Wine Market... The Largest Ever Burgundy Collection Variety

Saint-Emilion Girard Article Title
Planned by Wine Buyer Myeong Yongjin
3 Must-Try Wines Recommended

Myung Yong-jin, E-Mart Wine Buyer.
Photo by Asia Economy DB

Emart holds a 'Wine Market' event twice a year, once in the first half and once in the second half. This year's second half Wine Market began on the 12th and is scheduled to run until the 18th at over 80 Emart stores nationwide. During the event, wine enthusiasts flock to Emart because they can experience a variety of wines from different countries at affordable prices. Emart is showcasing around 1,000 types of wines at the lowest prices in Korea during this Wine Market as well.

The Wine Market is the creation of Myung Yong-jin, Emart's wine buyer. Buyer Myung was awarded the title of Jurade, a knighthood from the Saint-?milion region in France, in 2018. This signifies recognition of his expertise from the birthplace of wine. The Jurade is considered one of the three major French wine knighthoods, alongside the Commanderie of M?doc and the Chevalier of Burgundy.

In a phone interview with this publication on the 16th, Buyer Myung described this Wine Market as "the largest-ever Burgundy collection." He said, "We planned around 200 Burgundy wine items, which are currently scarce due to abnormal weather in the Burgundy region and increased demand, as a differentiating feature of the Wine Market. Although consumer prices have increased up to tenfold compared to the past, this will be an opportunity to experience wines from various producers and different Burgundy areas at import cost levels."

Three wines selected by Myung Yong-jin, E-Mart wine buyer, as must-try wines at the wine market in the second half of this year. From the left: Two Hands Picture Series Sexy Beast, Craigie Range Te Muna Vineyard Sauvignon Blanc, and Andr? Clouet Champagne Enjured 1911.
[Photo by E-Mart]

Buyer Myung also introduced three wines that must be tried at this Wine Market. The first wine he highlighted is the 'Two Hands Picture Series 1.5L.' It is from Two Hands Winery, known as the best wine producer in the Southern Hemisphere, and was planned in a large size considering the increased wine demand at year-end. Buyer Myung said, "Compared to the existing 750ml lowest price of 30,000 KRW, this is an absolute bargain."

The second is the 'Craggy Range Te Muna Vineyard Sauvignon Blanc.' Buyer Myung said, "Despite the recent slowdown in the wine market, New Zealand Sauvignon Blanc has shown remarkable sales growth. We have purchased a large quantity of premium wines comparable to the most recognized Cloudy Bay Sauvignon Blanc in Korea and are offering them at competitive prices."

'Andr? Clouet Champagne Enjured 1911' is another item Buyer Myung highly recommends. It is described as a textbook example of premium champagne. He said, "This champagne, with its distinctive straw-wrapped packaging, intuitively demonstrates the performance expected of a high-end champagne. Although local prices have risen significantly recently, we matched the quantity and price through prior planning."

This content was produced with the assistance of AI translation services.