The Nature Holdings, 'Brompton London' Shinsaegae Department Store Gangnam Branch Surpasses 100 Million KRW in Sales in September

Sales Driven by Increased Demand for '1975 Denim Line'

The Nature Holdings announced on the 13th that the monthly sales of the new British contemporary brand ‘Brompton London’ at Shinsegae Department Store Gangnam Branch, which opened in July, exceeded 100 million KRW last month, about two months after its opening.

The increase in sales was mainly driven by the growing sales of the ‘1975 Denim Line,’ which reflects Brompton’s heritage. The Brompton 1975 line is a denim product line replicating the workwear of Brompton’s founder Andrew Ritchie, including denim shirts and denim pants. Additionally, the sales growth was propelled by the ‘Autumn Season Collection’ released last September, featuring products in autumn-inspired colors such as orange, khaki, and beige.

‘Brompton London Shinsegae Department Store Gangnam Branch’ is the first store introduced domestically after The Nature Holdings signed the world’s first apparel license agreement with the British bicycle brand Brompton in September last year.

A representative from The Nature Holdings said, “Brompton London fully understands the heritage of the 50-year-old premium British bicycle brand ‘Brompton’ from London and strives to faithfully incorporate it into the products,” adding, “We will continue to provide differentiated fashion experiences to more consumers based on a solid brand fandom and aim to become a leading contemporary brand in Korea.”

This content was produced with the assistance of AI translation services.