Ourhome Hosts Premium Ready Meal Exhibition at Lotte Department Store Main Branch

'Introducing "Gussibanga" and RMR'

Ourhome announced on the 13th that it will hold a ready-meal promotional event at the main branch of Lotte Department Store.

Lotte Department Store Main Branch Ourhome Pop-up Store
[Photo by Ourhome]

This promotional event was organized to promote high-quality ready-meal products such as the newly launched premium ready-meal brand 'Gu氏(ssi)banga' and Shinkai Restaurant ready-meal (RMR), and to expand consumer touchpoints. About 10 popular Ourhome products, including premium health-boosting ready meals, gourmet menus, and kimchi, will be showcased. The event will be held for one week until the 19th at the entrance of the food hall on the basement first floor of Lotte Department Store main branch.

Gu氏(ssi)banga is a brand born to carry on the will of Gu Jahak, the former chairman of Ourhome, and realizes the traditional food of the prestigious Gu family of Jinju, Gyeongnam, as ready meals. Visitors can also find four types of RMR products containing the know-how of the Chinese restaurant Shinkai, as well as galchi kimchi.

Lee Jaehwa, head of Ourhome's HMR Business Division, said, "This year, we have been steadily opening pop-up stores and expanding opportunities to meet consumers offline," adding, "We plan to strengthen our position in the ready-meal market by developing high-quality HMR products leveraging Ourhome's manufacturing competitiveness and expanding sales channels."

This content was produced with the assistance of AI translation services.