CJ Foodville Tous Les Jours, Cold Brew Renewal Launch

CJ Foodville's Tous Les Jours announced on the 13th that it is strengthening its coffee menu competitiveness by renewing and launching its cold brew.

Tous Les Jours Grande Cafe Cold Brew (photo left) and Grande Cafe Cold Brew Decaffeinated. [Photo by CJ Foodville]

Grand Caf? Cold Brew is a bottled concentrate coffee made by extracting Tous Les Jours' exclusive blended beans under low temperature and high pressure. It features a subtle acidity and smooth flavor enhanced by blending Brazilian, Colombian, and Ethiopian beans using Tous Les Jours' coffee expertise.

They also launched Grand Caf? Cold Brew Decaffeinated to expand consumer choices. "Grand Caf?" is the name Tous Les Jours uses for its coffee that brings out the original aroma and taste of coffee, pairing well with bread.

Earlier, Tous Les Jours introduced two upgraded cold brew products recently, riding on the popularity of the cold brew product co-launched with Camel Coffee, a "caf? you line up for," in June.

Since its launch, Tous Les Jours Camel Cold Brew (concentrate) sales have increased by more than 70% year-over-year compared to the previous cold brew concentrate product sales over two months.

CJ Foodville Tous Les Jours has been providing coffee menus that best complement bakery items through continuous coffee bean quality improvement and differentiation based on professional coffee know-how. Starting with the renewal of Grand Caf? Cold Brew, they plan to strengthen various coffee lineups according to consumer preferences and coffee trends.

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