Vividrow, First Entry into KakaoTalk Shopping

Gowoon Saesang Cosmetic's Vividrow announced on the 13th that it has officially entered KakaoTalk Shopping. Vividrow is the second brand launched by Gowoon Saesang Cosmetic in 19 years since Dr.G.

Gowoon Saesang Cosmetic Vividrow's Niacin Onion All Clear Ampoule (photo left) and Apple Vinegar Pore Shrinky Ampoule.
[Photo by Gowoon Saesang Cosmetic]

Vividrow is gaining attention from MZ generation (Millennials + Generation Z) consumers by realizing sustainable beauty through the use of plant-derived ingredients, minimizing plastic use, and packaging designed with recycling in mind, while also offering product efficacy that helps solve skin concerns. Vividrow expects that entering KakaoTalk Shopping will not only expand distribution channels but also provide opportunities to enhance consumer brand experience and touchpoints.

The products available on KakaoTalk Shopping include four items: the ‘Niacin Onion All Clear Ampoule,’ which contains the entire red onion from skin to pulp to help care for blemish marks; the ‘Apple Vinegar Pore Shrinky Ampoule,’ which provides a shrinking effect on pores enlarged by sebum and blackheads; the mildly acidic solid cleanser ‘Oat Soothing Bubble Cleansing Bar,’ which gently removes even sunscreen; and the ‘Cool Lime Bubble Shampoo Bar,’ made with lime juice, a natural antibacterial agent, that effectively removes scalp impurities, excessive sebum, and clogged pores all at once.

To commemorate the launch, Vividrow is running a promotion from 5 PM on the day of the announcement until midnight on the 16th, lasting a total of 79 hours, offering up to 52% discounts to customers purchasing Vividrow products on KakaoTalk Shopping. Customers who purchase Vividrow ampoules will receive a miniature ampoule (5ml) as a gift, and those who add the Vividrow Kakao channel will also receive a 1,000 KRW coupon. Discount coupons can be downloaded from the product page on KakaoTalk Shopping.

This content was produced with the assistance of AI translation services.