Automatic Donation to Animal Protection Organizations When Purchasing Limited Edition Products

Shinsegae International announced on the 13th that Hourglass, which it imports and sells, will launch the 2023 Holiday Limited Edition ‘Ambient Lighting Palette Unlocked Collection’ in collaboration with the world-renowned illustrator Katie Scott this month. To celebrate the year-end season, a portion of the sales proceeds from this product will be donated to animal protection organizations, allowing all customers who purchase it to participate in a meaningful cause.

Ourglass's 'Ambient Lighting Palette Unlocked Collection'. <br>Photo by Shinsegae International

Ourglass's 'Ambient Lighting Palette Unlocked Collection'.
Photo by Shinsegae International

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The 2023 Holiday Collection is released with a vegan formula excluding animal-derived ingredients, and in line with Hourglass’s brand philosophy of protecting animal rights, 5% of the collection’s sales revenue will be donated to the U.S. animal protection organization NHRP (Non-human Rights Project). In Korea, an additional 5% of the holiday sales proceeds will be donated to Animal Freedom Coalition, actively leading efforts to protect animal rights.


The design is available in three types: Leopard, Jellyfish, and Snake. The collection consists of a 6-color palette with a variety of combinations, including shades suitable for daily use such as powder, blush, highlighter, bronzer, and eyeshadow, as well as colors for glamorous year-end party makeup. Customers can enjoy not only popular existing colors but also new shades and limited edition colors specially released only for this year-end.


The Leopard Edition is designed inspired by the delicate and beautiful patterns unique to leopards and their elegant strength. It includes three types of blushes in plum, rose, and peach, allowing for various moods to be created with a single palette.


The Jellyfish Edition captures the mysterious appearance of jellyfish, which are nicknamed ‘the fireflies of the sea,’ with their translucent bodies that transmit and reflect light. It features bright and vivid colors with distinct marble patterns, enabling subtle and shimmering delicate makeup.



The Snake Edition is inspired by the snake’s dazzling patterns and captivating atmosphere, offering a combination emphasizing vivid colors and glamorous pearls to complete a bold and striking makeup look. The price is around 142,000 KRW each.


This content was produced with the assistance of AI translation services.

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