Korea Tourism Organization's 'Korea Unique Venue' Wins 2023 PATA Gold Awards

'Korea Unique Venue,' an international conference destination promoting the charm of Korea, won the Gold Award in the Promotional Materials (PM) category at the Asia Pacific Tourism Cooperation Organization's '2023 PATA Gold Awards' held on the 5th (local time).

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 12th that the 'Korea Unique Venue Activation' project was selected for the Gold Award in the Promotional Materials category at the 'PATA Gold Awards 2023' held in New Delhi, India, on the 5th.

The Korea Unique Venue project by the Korea Tourism Organization won the Gold Award in the promotional materials category at the PATA Gold Awards.
[Photo by Korea Tourism Organization]

PATA is the largest public-private tourism cooperation organization in the Asia-Pacific region, with about 650 member companies including government agencies, tourism organizations, airlines, and educational institutions from over 80 countries.

Unique Venues refer to locations with distinctive attractions that can only be enjoyed in the respective region, rather than typical MICE (Meetings, Incentives, Conventions, and Exhibitions) venues such as hotels or convention centers. The Korea Tourism Organization has defined those with representative capabilities in Korea as Korea Unique Venues and designated 52 locations.

One of Korea's unique venues, Busan 'Nurimaru APEC House'
[Photo provided by Busan City]

This year, a total of 108 entries were submitted in 25 categories across 2 fields for the Gold Awards, which annually recognize outstanding tourism projects and promotional materials in the Asia-Pacific region. Through evaluation, 21 entries received the Gold Award.

Jung Chang-wook, head of the MICE division at the Korea Tourism Organization, said, "Unlike in the past when large convention centers or hotels were preferred, recently, more unique venues are favored as MICE destinations. We will continue active promotion and support for these venues to develop Korea Unique Venues into more competitive MICE destinations."

This content was produced with the assistance of AI translation services.