Kepler Appears in Busan Expo Music Video 'Approaching 10 Million Views'... Supporting the Bid Effort
Global K-Culture Fans' Enthusiastic Response
Boosting Busan Expo's Final Bid
Direct Screening in Paris on the 15th
CJ ENM announced on the 12th that the promotional music video for the 2030 Busan World Expo (Busan Expo), produced in collaboration with the girl group Kep1er, has recorded approximately 9.7 million cumulative online views within three weeks of its release, nearing the milestone of 10 million views. The music video was released on the CJ ENM broadcast and YouTube channels on the 20th of last month.
Notably, over 90% of the total views came from overseas. Responses included messages such as "Supporting the bid for the Busan Expo" and "I want to visit beautiful Busan," along with comments like "Kep1er's hopeful song perfectly matches the backdrop of Busan." CJ ENM evaluated that the bright energy unique to Kep1er and the dynamic image of Busan surrounded by the sea harmonized well, generating a positive response.
This music video embodies the concept of "FRESH WAVE," symbolizing a new wave, and conveys the theme of the Busan Expo: "A great transformation of the world, a voyage toward a better future." The storyline depicts the members scattered across different spaces representing Busan's past, present, and future coming together to complete the Busan Expo. The nine members of Kep1er are each symbolized by the nine circles included in the Busan Expo logo.
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CJ ENM plans to showcase the music video directly to global fans at "MCOUNTDOWN IN FRANCE," held on the 15th at Paris La D?fense Arena, the largest concert venue in Europe. The Busan Expo will be widely promoted through on-site screens and live broadcasts on YouTube channels such as "Mnet K-POP" and "Mnet TV." A CJ ENM representative stated, "As a leading company spearheading the globalization of K-culture, CJ ENM will actively contribute to the final push for the successful hosting of the Busan Expo."
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