The Two Pillars of Core Competitiveness Are 'Advanced Technology' and 'Talent'
Aiming to Be a Hotplace Where Global Talent Gathers
"We Will Become Icons of the Era Like NewJeans"

SK Hynix identified 'core technology' and 'talent' as the key competitive strengths to lead the next-generation semiconductor market. As the direction for core technology, they presented the keywords Environment, Technology, and Application, inspired by the song 'ETA' by the idol group NewJeans.


On the 11th, Kwak No-jeong, President of SK Hynix, gave a special lecture titled 'Making the World Happier with Core Technology' at the Korea Advanced Institute of Science and Technology (KAIST) in Yuseong-gu, Daejeon. The purpose was to meet future semiconductor talents and introduce the trends in the semiconductor industry and the company's vision.


Gwak No-jeong, President of SK Hynix, is giving a special lecture on the theme "Making the World Happier with Advanced Technology" on the 11th at the Korea Advanced Institute of Science and Technology (KAIST) in Yuseong-gu, Daejeon. / <Photo by SK Hynix>

Gwak No-jeong, President of SK Hynix, is giving a special lecture on the theme "Making the World Happier with Advanced Technology" on the 11th at the Korea Advanced Institute of Science and Technology (KAIST) in Yuseong-gu, Daejeon. /

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President Kwak pointed out that the demand for technology is increasing due to the recent rise in cloud and generative artificial intelligence (AI) usage. He explained that the role of memory semiconductors, which handle data processing and storage, is expanding, and memory manufacturers must continuously create 'Good Memory' based on core technology to support this.


SK Hynix proposed the direction of core technology as 'ETA.' Just as NewJeans emerged as an icon of the era like blue jeans, the company expressed its ambition to become an icon of the times by adapting the initials of ETA from one of NewJeans' songs to represent core technology keywords. In the E field, they focus on eco-friendly semiconductor production and sales of low-power solution products, while in the T field, they pursue continuous technological innovation to deliver reliable products based on large capacity, ultra-high speed, and low power as demanded by customers.



President Kwak noted that the reason SK Hynix has been able to overcome various crises and grow over the 40 years since its establishment is due to core technology. He also emphasized that the greatest driving force behind this has been talent. He envisions building the company into a 'hot place' where global talents gather. He said, "The management will do its best so that future semiconductor talents can gather at SK Hynix, focus on developing advanced technology, and make the world happier."


This content was produced with the assistance of AI translation services.

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