"Rolex is Enough... Mom and Dad, Please Buy Me an Apple Watch" - American Teens' Love for Apple

Survey Results: 9 out of 10 Use iPhone
High Preference for Apple Watch and Apple Pay as Well

American teenagers show an overwhelming love for the iPhone. Alongside Apple Pay and Apple Watch, which are also popular, only Apple Music is struggling.

On the 22nd of last month, citizens lined up and waited at the Apple Store in Los Angeles, USA, to purchase the iPhone 15 model. [Image source=Getty Images Yonhap News]

According to the annual semi-annual report released by investment bank Piper Sandler, 87% of American teenagers use iPhones, and among them, 88% responded that they would use an iPhone as their next smartphone, reported the US economic media Insider on the 11th (local time).

According to market research firm Counterpoint Research, the iPhone's market share in the US was 55% in the second quarter, meaning the teenage market share significantly exceeds the average.

The survey was conducted from April 4 to 27 among 9,193 teenagers residing in the US. Their average age was 15.7 years, and household income was $70,725 (approximately 94.91 million KRW).

The strong popularity of the iPhone among American teenagers is expected to positively impact Apple’s revenue. The iPhone accounts for about half of Apple’s sales, and it is overwhelmingly loved by teenagers, who are a future source of profit.

The report analyzed, "It is encouraging that Apple continues to demonstrate the overall robustness of its product portfolio by introducing new iPhones," adding, "As the installed base of Apple hardware continues to grow, it can also act as a catalyst for additional service growth."

American teenagers also show a high preference for other Apple products and services. Forty-two percent of respondents use Apple’s easy payment service Apple Pay, and 34% reported owning Apple’s wearable device, the Apple Watch.

Among teenagers with higher income, the popularity of the Apple Watch was found to surpass other watch brands such as Rolex, Casio, and Garmin.

However, Apple’s music streaming service Apple Music does not have strong dominance among teenagers. More than 70% of respondents used another streaming service, Spotify, to listen to music in the past six months, while less than 40% used Apple Music.

According to a July survey by Gallup Korea, in South Korea, seven out of ten smartphone users use Samsung Electronics’ Galaxy products. Among all age groups, only those aged 18 to 29 showed an iPhone share of 65%, more than twice that of Galaxy (32%).

This content was produced with the assistance of AI translation services.