"Enjoying 'Monet's Garden' on LG OLED TV"

'Frieze London 2023' Participation
Media Art Exhibition 'Yeoreumjeongwon'

LG Electronics announced on the 12th that it will participate in the art fair 'Frieze London 2023' held in London, UK.

Frieze, first held in London, UK in 1991, is celebrating its 20th anniversary this year. It is currently recognized as a global art fair representing contemporary art alongside Art Basel in Switzerland.

From the 11th (local time), visitors attending the art fair "Frieze London" held in the UK are enjoying the media art "Summer Garden," a reinterpretation of Impressionist painter Monet's landscape paintings, through the 2023 LG OLED Evo.
[Photo by LG Electronics]

At this exhibition, LG Electronics collaborated with media artist Quayola to create a 160㎡ 'LG OLED Lounge.' The artist showcases his representative work 'Jardins d’?t?' in this space through thirteen 2023 LG OLED Evo TVs, including the world's largest 97-inch OLED TV. This work is a media art piece capturing the beautiful scenery of the Giverny gardens near Paris, France. The Giverny gardens are known as 'Monet's Garden,' cultivated by the leading Impressionist painter Claude Monet himself, who left numerous landscape paintings there.

Visitors can vividly enjoy the artwork throughout the LG OLED Lounge, where blooming flowers fluttering in the wind and changing colors are displayed with LG OLED TVs' natural color quality.

LG Electronics continues the OLED Art Project, which applies OLED technology to the field of art, including this exhibition. This year, at 'Frieze LA' and 'Frieze New York,' media art by world-renowned artists Barry X Ball and Six N Five were exhibited respectively and sold through the NFT art trading platform 'LG Art Lab.' At 'Frieze Seoul,' media art reinterpreting the works of master artist Kim Whanki was presented.

This content was produced with the assistance of AI translation services.