Emart "Buy Over 1,000 Types of Wine Cheaply at the Wine Market"

Emart announced on the 12th that it will hold the largest-ever wine market for a week until the 18th. The wine market is a regular event held twice a year, once in the first half and once in the second half, now entering its 16th year. The number of wines available during the wine market reaches about 1,000 varieties.

This wine market was planned at the lowest price level among all previous wine markets to defend against price increases caused by rising costs such as oil prices, labor costs, and raw material prices. During the event period, special daily discount wines will be offered on the 12th and 13th. On the 12th, ‘Albert Bichot Gevrey-Chambertin La Justice (France)’ will be sold for 69,800 KRW, and ‘Yann Durieux Love and Peep 2020’ for 79,000 KRW. On the 13th, ‘Alex Gambal Chassagne-Montrachet Premier Cru Morgeot 2018’ will be offered at 160,000 KRW, ‘Alex Gambal Pommard 2019’ at 118,000 KRW, and ‘Albert Bichot Aloxe-Corton’ at 49,000 KRW.

On the 14th and 15th, a 10% discount on whiskey will be offered when purchasing popular whiskey and wine together. The whiskeys included in the event are Balvenie 12 Year DoubleWood (700ml), Macallan 12 Year Double Cask (700ml), and Suntory Kakubin (700ml), among others.

Additionally, from the 14th to the 18th, a 10% additional discount will be applied to 10 popular wines when paying with event cards. Representative wines include Iscay Syrah Viognier 750ml, Iscay Malbec-Cabernet Franc 750ml, Two Hands Angels Share, Two Hands Brave Face, and Santa Rita Triple C, all receiving an extra 10% discount.

The number of stores hosting the premium wine market has also expanded to 80 locations. Furthermore, a special Burgundy exhibition with the largest selection ever has been prepared. Emart is expanding premium wines because the wine-consuming population is increasing, and demand for more luxurious products has grown. The average spending per customer at the wine market in the second half of two years ago was about 60,000 KRW, but in the first half of 2023, it rose by about 30% to 79,000 KRW.

Myeong Yongjin, Emart’s wine buyer, stated, “The ‘Emart Second Half Wine Market,’ where various wines can be purchased at the lowest prices in Korea, will be an opportunity for many customers to further appreciate the charm of wine.”

Meanwhile, SSG.com will also open an ‘Online Wine Market’ during the same period and sell representative event products from the Emart wine market. Customers can purchase by ordering online in advance and picking up at a nearby Emart store through the 'store pickup service.'

This content was produced with the assistance of AI translation services.