LG Household & Health Care launches 'Lipserin'... Pioneering the functional lip care market

LG Household & Health Care announced on the 11th that it has launched a new high-moisture functional lip care product called ‘Lipserin’ and has officially begun pioneering the functional lip care market. Lipserin gently cares for unnecessary dead skin on the lips and replenishes moisture to create the optimal lip condition.

Functional lip care Lipserin products from LG Household & Health Care.
[Photo by LG Household & Health Care]

LG Household & Health Care plans to accelerate the formation of the ‘Lipserin category’ by sequentially launching new products from a total of 16 beauty brands by the end of this year, starting with the release of Lipserin from five brands?belif, CNP, Beyond, Glint, and Suryuhan?within this month.

According to the global market research firm Euromonitor, the global lip care market size was approximately $2.83 billion (KRW 3.82 trillion) as of last year, growing 8.8% compared to the same period the previous year. The domestic lip care market size also expanded by 4.2% year-on-year in the same year, and the growth trend is expected to continue.

In response, LG Household & Health Care developed Lipserin, a functional lip care product that meets the needs of customers who want to maintain the best lip condition in daily life and enjoy a differentiated customer experience. Lipserin is a compound word combining the English word for lips, Lip, and the representative moisturizing ingredient, Glycerin.

Lipserin contains the ‘LG Lipserin Penta Turnover Recovery ComplexTM’ formula, which includes glycerin and improves the five major concerns of lip skin: dead skin, wrinkles, moisture, elasticity, and gloss. This formula is the result of research conducted to develop a prescription that addresses the characteristics of lip aging, based on the analysis of lip image data from 57,000 East Asians, including Koreans, over the past five years by LG Household & Health Care.

Another notable feature is LG Household & Health Care Lipserin’s unique hygienic container. It minimizes contact with the external environment to prevent oxidation and contamination of the formula and protects the active ingredients, maintaining the same usage experience from start to finish by applying the ‘Air-fit’ container. The Air-fit container, designed and developed directly by LG Household & Health Care, operates by holding and rotating the outer container (lower dial), which dispenses a small amount of product through a small hole in the center of the top. Since only the exact amount of Lipserin needed for one use is dispensed with each turn, it can be used conveniently and, above all, hygienically.

This content was produced with the assistance of AI translation services.