Hyundai City Outlet Dongdaemun Branch Hosts 'Beauty Fall Festa' Promoting K-Beauty

Hyundai City Outlet Dongdaemun Branch announced on the 11th that it will hold the event "Beauty Fall Festa" for three days from the 13th to the 15th on the basement 1st floor event hall and outdoor plaza to expand sales channels for small and medium beauty brands.

This event, jointly hosted by Hyundai City Outlet Dongdaemun Branch and the Korea Cosmetic Industry Institute, features a total of 21 small and medium beauty brands offering various beauty products such as basic and color cosmetics at discounts of up to 50% off the original price. Representative products include Banobagi Vitagenic Jelly Mask Hydrating (9,900 KRW), Reborncell Blue Julen Shining Velvet (31,500 KRW), and Leje Bobby Sue Dual Impactor (47,600 KRW).

Various events are also prepared for foreign customers who are interested in K-beauty. Notably, the Autumn Color Makeup Show on the 13th and 14th and the Banobagi Skincare Beauty Class on the 14th will be conducted in English.

During the event period, customers who purchase over 100,000 KRW at Hyundai City Outlet Dongdaemun Branch will receive a Pink Box (worth up to 100,000 KRW) containing randomly selected products from participating brands. Additionally, customers who purchase over 300,000 KRW at the "Beauty Fall Festa" event venue will receive an Olive Young gift card worth 10,000 KRW.

On the weekend, at the outdoor plaza on the basement 1st floor, a 100% winning roulette prize event will be held for anyone who is a member of the Hyundai Department Store Group integrated membership H Point. Participation is possible by presenting a mobile coupon within the H Point app, and prizes include 3,000 H Points, phone straps, and beauty tissues.

A representative of Hyundai City Outlet Dongdaemun Branch said, "Dongdaemun is emerging as a hotspot for K-fashion and K-beauty not only for domestic customers but also for foreign tourists," adding, "We will continue to introduce unique marketing events for customers visiting Dongdaemun."

This content was produced with the assistance of AI translation services.