"Going to Convenience Store to Buy Favorite Album"... CU Sells TOMORROW X TOGETHER 3rd Full Album

Sales Start from the 13th

CU announced on the 11th that it will start selling the third full-length album of the global K-pop group TOMORROW X TOGETHER, titled 'The Name Chapter: FREEFALL,' from the 13th.

TOMORROW X TOGETHER's third full album can be purchased through CU's commerce application PocketCU and at the CU AK&Hongdae store located in Donggyo-dong, Mapo-gu, Seoul. Customers who purchase online via PocketCU can pick up their orders anytime at one of the approximately 17,000 CU stores nationwide designated at the time of purchase. The CU AK&Hongdae store, a K-pop hub store, will be set up as a pop-up store featuring TOMORROW X TOGETHER members (Soobin, Yeonjun, Beomgyu, Taehyun, Hueningkai), providing an opportunity to meet fans. As a purchase benefit, customers will receive an exclusive unreleased photo card of TOMORROW X TOGETHER members (one random card out of five types), available only at CU.

CU, TOMORROW X TOGETHER Full Album Sales
[Photo by BGF Retail]

In July, BGF Retail, the operator of CU, and YG PLUS, a company specializing in entertainment infrastructure and intellectual property (IP) business, signed an MOU for 'K-POP marketing cooperation utilizing domestic and overseas CU infrastructure.' The two companies agreed to collaborate on establishing K-POP concept stores using YG artist IP in CU stores domestically and internationally, building an integrated artist promotion system leveraging CU infrastructure, and creating a YG PLUS album pickup platform within overseas CU stores. This full album sale marks the second collaboration between the two companies.

A BGF Retail official stated, "The marketing collaboration with YG PLUS during the TREASURE album release exceeded expectations, leading us to quickly proceed with the second collaboration," adding, "Going forward, we plan to organize various events that can promote Korean culture using global stores beyond the domestic market."

This content was produced with the assistance of AI translation services.