Theborn Korea, 'Myeongju Festa'... Traditional Liquors Sold Nationwide

The Born Korea announced on the 11th that from the 13th to the 19th, it will hold the ‘2023 Myeongju Festa’ near Yesan Market in Yesan, Chungnam, where visitors can enjoy traditional liquors from all over the country in one place.

[Photo by The Born Korea]

The Myeongju Festa is a festival prepared to commemorate the ‘2023 Myeongju Awards,’ which selects the best traditional liquor of the year through evaluations of domestic home-brewed liquors (家釀酒: alcohol brewed and consumed at home). It is an event where visitors can directly experience and enjoy the history and culture of Korean traditional liquors.

At the Myeongju Festa, you can meet over 130 traditional liquors produced by more than 40 breweries nationwide, including producers from ‘Mure Gajun Bul’?a disciples’ group of Park Rokdam, the head of the Korea Traditional Liquor Research Institute, known as the godfather of traditional liquors?and ‘Premium Baekgeolli’ from Baeksuldo-ga, directly operated by Baek Jong-won, CEO of The Born Korea. Beyond simply tasting and selling traditional liquors, high-quality experiential events that help deepen understanding of traditional liquors, such as traditional liquor brewing experiences and demonstrations of lowering sojugori (a traditional liquor container), will also be held.

During the event, The Born Korea will also offer reasonably priced side dishes that pair excellently with traditional liquors. Visitors can enjoy a variety of dishes such as bibim mandu (mixed dumplings), kimchi jeon (kimchi pancake), yukjeon (pan-fried beef), sausages, odeng (fish cake), and dried seafood?all priced under 10,000 KRW. Additionally, various events including live performances by artists and a stamp event with prize giveaways will be held daily.

Meanwhile, during the same period, The Born Korea consulted and supported the food zone of the 7th Samguk Festival hosted by Yesan County, and also hosts and organizes the ‘Global Food Championship,’ a cooking competition held to promote and popularize local specialties.

This content was produced with the assistance of AI translation services.