CU, Health Snack 'Get Balanced' Reaches 1 Million Units Sold

Highest Sales Share of 60% Among 2030 Generation
Protein-Related Products Expanded to About 190 This Year

CU announced on the 6th that the cumulative sales of its healthy snack series 'Get Balanced' have surpassed 1 million units this month.

A model is introducing the flagship product of CU's healthy snack series 'Get Balanced'
[Photo by BGF Retail].

CU's Get Balanced is a high-protein, low-calorie healthy snack created with the concept of 'a healthy and enjoyable bite.' It targets consumers who focus on health management even when choosing light snacks, considering the main ingredients and nutritional content. The product line started with the release of two types of protein chips in October last year and has since expanded to a total of six products, including baked chips and whole ingredient chips.

The age group that purchased the most was found to be people in their 20s and 30s. The sales proportion of the 20s and 30s age group steadily increased from 61.9% in Q4 2022 to 63.7% in Q1 2023, 66.4% in Q2, and 70.2% in Q3.

In response, CU collaborated with the protein brand of Chong Kun Dang Health to additionally launch two types of high-protein snack Balance Balls (corn soup flavor, cheese flavor). These products sold about 20,000 units within just one month of release. The Balance Balls are characterized by maximizing protein content. They contain 18% protein, which is more than four times higher than that of regular snacks. They also contain probiotics.

The reason CU continues to release protein products is that the protein market size has recently grown significantly. According to the Food Industry Statistics Information System of the Korea Agro-Fisheries & Food Trade Corporation (aT), the domestic protein market size increased from 81.3 billion KRW in 2018 to 400 billion KRW in 2022.

CU doubled the number of protein-related products from about 90 last year to about 190 this year. Recently, CU also became the first in the industry to launch protein konjac rice and protein ice cream.

This content was produced with the assistance of AI translation services.