Didim Yeonan Sikdang, Paldo Collaboration 'Bibim Kkomakjang' Launches on Market Kurly
Didim E&F announced on the 6th that it has signed a product development agreement with Paldo for its brand Yeonan Sikdang. The collaborative product will be launched on the Market Kurly platform.
Cooking image of Bibim Kkomakjang, a collaborative product between Yeonan Sikdang and Paldo.
[Photo by Didim E&F]
The collaborative product is ‘Bibim Kkomakjang,’ which combines Yeonan Sikdang’s and Paldo’s signature dishes. It features Yeonan Sikdang’s cockles made from domestically sourced small cockles and Paldo’s signature seasoning, ‘Paldo Bibimjang.’ By thawing Bibim Kkomakjang and pairing it with rice, somyeon, or other dishes, customers can easily recreate the taste of Yeonan Sikdang at home.
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A representative from Didim E&F stated, “Through this collaboration with Paldo, we were able to offer customers a new combination of products that did not previously exist in the market. We will continue to develop and strengthen RMR products to create a variety of convenient meals that anyone can easily cook.”
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