Daesun Joojo Operates Two Popular 'Brand Zones' at Busan International Rock Festival

Busan's leading liquor company Daesun Joojo strengthens the success of the 2023 Busan International Rock Festival by operating a special brand zone.

The Busan International Rock Festival, held at Samnak Park in Busan on the 7th and 8th, is the longest-running rock music festival in Korea, first launched in 2000. Last year, it attracted about 30,000 visitors, and this year, with an even richer lineup, it is expected to draw over 50,000 attendees, the largest scale ever.

This year's rock festival features internationally and domestically renowned artists and indie bands such as The Kid LAROI, who achieved 7 consecutive weeks at No.1 on the Billboard charts, the British trio New Hope Club, Nell, Lee Seung-yoon, and Saesone.

Daesun Joojo will operate the brand zone, which was very popular last year, divided into two areas this year: Daesun Island and Daesun Hidden Stage.

Daesun Island is mainly operated as an exhibition hall, food zone, and Daesun Bar. The exhibition hall displays products collaborated with the domestic fashion brand ‘Berutome’ as well as Daesun goods and a collection of past liquor exhibition items.

In the food zone, pork soup ramen and side dishes created in collaboration between Daesun Joojo and Tasty Kitchen in June will be sold, and the Daesun Bar offers six types of cocktails (Double Shot, Espresso, Highball, Earl Grey Highball, Blue Hawaii, Sunrise) and half bottles of wine released in collaboration between Daesun Joojo and CU, served by the glass.

Visitors at the 2022 Busan International Rock Festival are enjoying rock music.

At the Daesun Hidden Stage, the rookie artist discovery and development contest ‘Rookies on the Burak’ and audience participation programs will take place.

‘Rookies on the Burak’ will feature 10 rookie musicians who passed the preliminary round in September, competing for a total prize of 9 million KRW and opportunities for overseas performances.

The audience participation programs will be filled with events such as ‘Burak Singing Contest’ and ‘Burak Fan Quiz,’ hosted by the rock festival specialist YouTuber Peballiver.

Daesun Joojo CEO Jo Woo-hyun said, “We are pleased to enrich the region’s representative festival again this year,” adding, “We hope everyone creates unforgettable memories at Daesun Island and the Hidden Stage.”

Daesun Joojo has sponsored the Busan International Rock Festival with a total of 890 million KRW through an annual sponsorship agreement with the Busan Cultural Tourism Festival Organizing Committee until this year. In addition, it has continuously shown interest and support for local festivals, sponsoring the Busan Fireworks Festival since its first event and the Busan Port Festival.

This content was produced with the assistance of AI translation services.