[Click eStock] "Trueen, AI Video Surveillance B2C Expansion is the Key to Growth"

Independent research firm Growth Research analyzed on the 6th that the future expansion of the B2C market for AI video surveillance and other Internet of Things (IoT) solutions will be the key to growth for Trueen.

Trueen operates in the digital video surveillance system business and the IoT business. The digital video surveillance system consists of cameras, video transmission and storage devices, VMS, etc., and Trueen manufactures cameras and video transmission devices.

Lee Min-jae, a researcher at Growth Research, stated in the report on the same day, “The main customers are excellent procurement companies of the Public Procurement Service and SI (system integration) companies, and as of last year, the public market segment accounted for about 80% of sales,” adding, “The B2G market is expected to continue growing, and Trueen is anticipated to secure a competitive advantage within the market.”

The reasons include ▲ the favorable policies of the Ministry of the Interior and Safety ▲ Trueen’s solutions being classified as items protected for small and medium-sized enterprises ▲ proactive acquisition of the mandatory high-difficulty TTA (Telecommunications Technology Association of Korea) certification ▲ replacement demand arising from the lifespan of cameras.

In the future, Trueen’s growth will depend on the expansion of its penetration into the B2C market. Trueen is targeting the B2C market under the brand name EGLOO. Currently, its products are sold through major domestic online shopping malls and overseas Amazon. They are applied in various fields such as pet care, baby care, home security, and small business owners.

This content was produced with the assistance of AI translation services.