Online Shopping Transaction Amount in August Reaches 19.1 Trillion Won, Up 6.1% YoY

Online Shopping Trends by Statistics Korea on the 5th

The online shopping transaction amount in August was recorded at 19.1023 trillion KRW. Among the online shopping transactions, mobile shopping accounted for 14.1396 trillion KRW.

According to the 'Online Shopping Trends' announced by Statistics Korea on the 5th, the online shopping transaction amount in August increased by 1.0937 trillion KRW (6.1%) compared to 18.0086 trillion KRW in August last year, and the mobile transaction amount rose by 707.1 billion KRW (5.3%) from 13.4325 trillion KRW. The proportion of mobile shopping transactions within online shopping transactions was 74%, a decrease of 0.6 percentage points from 74.6% during the same period.

By product category, travel and transportation services (29.1%), e-coupon services (37.1%), and food and groceries (5.1%) showed high growth rates. Food and grocery transactions accounted for the largest share at 13.8%, totaling 2.6431 trillion KRW. Food services (2.3777 trillion KRW, 12.4%) and travel and transportation services (2.1968 trillion KRW, 11.6%) followed.

In terms of product range, comprehensive malls recorded a transaction amount of 11.619 trillion KRW, up 4.1%. Specialized malls also increased by 9.3% to 7.4833 trillion KRW. By operation type, online malls' transaction amount increased by 6.6% to 14.8487 trillion KRW, and online-offline hybrid malls rose by 17.8% to 4.2536 trillion KRW.

Product categories with a high proportion of mobile transaction amounts included food services (98.4%), children and infant products (82.2%), and pet supplies (80.9%).

This content was produced with the assistance of AI translation services.