KT&G Participates in the World's Largest Duty-Free Expo '2023 TFWA World'

Establishing a Foundation for Expanding Duty-Free Business to Europe, Latin America, and the Middle East

KT&G announced on the 5th that it participated in the world's largest duty-free exhibition, '2023 TFWA World,' held in Cannes, France.

'TFWA World' is the world's largest duty-free exhibition hosted by the Tax Free World Association to revitalize the duty-free industry. KT&G participated in 'TFWA World' again this year following last year to strengthen its position as a global leading tobacco company and enhance its influence in the duty-free market.

Through operating its exhibition booth, KT&G showcased a variety of its key domestic and international duty-free brands such as ESSE, RAISON, and BOHEM. In particular, the company focused on promoting KT&G's innovative technology and differentiated product portfolio centered around its global premium brand ESSE. Digital screens and displays were installed throughout the booth to provide a comprehensive view of KT&G's overseas expansion status and duty-free business achievements. KT&G also operated a meeting room continuously to strengthen existing partnerships and secure new partners, while participating in various networking programs.

Joa Jaeyoung, Head of KT&G Global Headquarters, stated, "By participating in TFWA World, the world's largest duty-free exhibition, we discussed new business opportunities with various overseas partners and enhanced brand awareness. Going forward, we will secure leadership in the rapidly growing duty-free market after the endemic transition through active new market development and global network expansion."

This content was produced with the assistance of AI translation services.