CJ OnStyle Holds 'Sofa Festa' with Furniture Brand Jacomo

From the 6th to the 22nd

CJ OnStyle announced on the 5th that it will hold the "3rd Jacomo·CJ OnStyle Sofa Festa" from the 6th to the 22nd at the Jacomo showroom in Namyangju, Gyeonggi Province, in collaboration with the sofa specialist brand Jacomo.

The Jacomo Festa is a large-scale festival event that maximizes brand value and creates differentiated customer experiences by linking all CJ OnStyle channels such as TV and mobile. During the event, exclusive benefits will be offered on collaborative products between CJ OnStyle and Jacomo as well as Jacomo's best-selling products, and various content utilizing the Jacomo showroom will be available. The Jacomo Festa is held twice annually on a regular basis.

The 3rd Jacomo·CJ OnStyle Sofa Festa Poster
[Photo by CJ OnStyle]

Now in its third edition, this Jacomo Festa is prepared under the concept of "Jacomo Sofa Street." Inspired by the Milan Furniture Fair, a global hub of furniture trends, the event adopts the festive atmosphere and exhibition layout of a furniture street. A special stage was also installed where customers can visually inspect the cross-section of sofas and Jacomo’s internal materials firsthand.

Exclusive benefits available only on CJ OnStyle will be provided during the event. On the 9th at 9:45 PM, CJ OnStyle’s representative living program Good Life will offer Jacomo’s bestseller "Bless Series Edition Sofa" with maximum benefits. On the 11th at 10:45 PM, the T-commerce Yeonhui Market will showcase the "Besty Sofa," and on the 12th at 8 PM, live commerce will premiere the design sofas "Firenze" and "Lazio," featuring the latest European trends. On the 15th at 8 PM, musical actor and 2AM group member Changmin will appear on a live commerce broadcast to introduce the popular sofas "Benny" and the swing version of the "Signature Line," the "Signature Swing Corner."

Additionally, on-site events for customers visiting the venue have been prepared. A raffle event will be held to give away gifts worth a total of 2 million KRW, including the "EOS Recliner Chair," "Classyweave Fabric Tote Bag," and 50,000 KRW Shinsegae gift certificates. Only customers who complete the showroom tour (boarding pass event) can participate.

This content was produced with the assistance of AI translation services.