AmorePacific Hera Launches Glow Lasting Foundation

Amorepacific's Hera announced on the 4th the launch of the new 'Glow Lasting Foundation,' which adds a moist glow to the skin.

Hera's Glow Lasting Foundation.
[Photo by Hera]

The new product features increased moisture compared to the previous version, characterized by a moist glow that flows along the facial contours. The light from the moisture naturally reflects on the face, enhancing the contours in a three-dimensional way and giving the skin a healthy vitality, creating a clear skin texture.

Although it is a makeup product, it is composed of 78% skincare ingredients and contains plant-derived floral components, allowing the skin to stay comfortable and hydrated all day long. The fine particles adhere thinly and lightly, expressing the skin as if it were naturally good, and the bright color blends with the skin tone to complete a more vibrant makeup look.

The container lid uses recycled plastic (PCR) to reduce plastic usage, considering sustainability. Along with the launch of this new product, Hera has also reduced the plastic in the container of the existing Silky Stay Foundation.

Meanwhile, Hera Glow Lasting Foundation is available for purchase at department stores nationwide and major online malls.

This content was produced with the assistance of AI translation services.