GS25 Partners with Cookat to Launch 'Ice Strawberry Tanghulu'

GS Retail's convenience store GS25 announced on the 4th that it will launch the unique dessert "Ice Strawberry Tanghulu," which is causing a nationwide craze.

The model is posing with the 'Ice Strawberry Tanghulu,' exclusively released by GS25 in collaboration with Cookat.
[Photo by GS25]

Ice Strawberry Tanghulu is a differentiated frozen dessert product jointly planned and released by GS25 and Cookat. The biggest feature is that it preserves the original tangy flavor of domestic strawberries and the crispy texture unique to the sweet sugar coating by coating the strawberries with sugar and then freezing them. Unlike products on the market that must be consumed immediately after purchase, it can be bought in bulk, stored in a freezer, and eaten whenever desired.

GS25 plans to sequentially expand the Tanghulu lineup and intensify its focus on category killer products in the frozen dessert category in collaboration with Cookat. Since last year, GS25 has been actively enhancing sales of frozen desserts by synergizing products and marketing with Cookat.

By introducing and nurturing 18 popular frozen dessert items from Cookat as GS25's strategic products, the sales of frozen desserts over the recent two years have increased by an astonishing 350.4% compared to the previous two years.

Lee Ji-yoon, MD of Frozen Ready Meals at GS Retail, said, "We aim to proactively discover and introduce food items that consumers want, such as the newly launched Ice Strawberry Tanghulu," adding, "Through this, we will accelerate efforts to expand the overall market size of frozen food in convenience stores."

This content was produced with the assistance of AI translation services.