Food and Beverages Targeting Campers This Fall Gain Popularity

As the cool breeze blows and the full autumn season begins, more people are going camping.

[Photo by each company]

According to the Korea Trade Statistics Promotion Institute on the 29th, the domestic camping population increased significantly from 5.38 million in 2019 to 7 million in 2021 over two years.

With the daily increase in camping population, the demand for food and beverage products is also rising accordingly. In response, the food and beverage industry is launching products that are easy to carry and prepare, reflecting the needs of campers who want a relaxed and enjoyable camping experience.

Coca-Cola’s two new ‘Georgia Craft’ products perfectly complement the leisurely atmosphere of enjoying a campfire during autumn camping.

‘Georgia Craft Decaffeinated Black’ is a decaffeinated coffee that significantly reduces caffeine burden while maintaining the rich aroma and clean taste of Georgia Craft Black Americano, allowing you to enjoy it freely anytime and anywhere regardless of time or situation. ‘Georgia Craft Low-Calorie Latte’ retains the soft and sweet taste of the existing ‘Georgia Craft Cafe Latte’ while reducing calories to about one-third, making it lighter and easier to enjoy.

Geumyang International’s 'Penfolds Napa Collection BIN 704 Cabernet Sauvignon' reinterprets the regional characteristics of Napa Valley, located in the Northern Hemisphere, while maintaining the unique nuances of the grape variety, redefining Napa Valley Cabernet Sauvignon in Penfolds’ own way. This wine perfectly expresses the character of Napa Valley Cabernet Sauvignon with a smooth texture and tannin quality, making it an excellent match for red meats, smoked, and salted foods.

Haitai Confectionery’s ‘Ivy More Deep Cheese Cracker’ is a finger food made by incorporating cheese into the dough, allowing you to enjoy it cleanly without the inconvenience of cheese sticking to your hands when eating it with additional cheese. The main cheeses are Camembert and yellow cheese, along with soft mascarpone cheese. These cheeses are directly sourced from their countries of origin?Netherlands, Denmark, and Australia?ensuring freshness. Additionally, it contains about three times more cheese than conventional cheese crackers, giving it an orange hue and a deeper flavor.

Barbecue is indispensable when camping. Recently, with the emergence of convenient meal products that are easy and quick to prepare and taste great, the time and effort required for barbecue preparation have been drastically reduced, enhancing the quality of camping. Glad Hotel’s ‘Gritz Signature Lamb Series’ is a home meal replacement (HMR) product introduced on Baedal Minjok’s B Mart, consisting of eight popular menu items from Glad Yeouido buffet restaurant Gritz, including lamb ribs, lamb flower ribs, French rack, T-bone, lamb skewers, lamb belly, pork ribs, and tomahawk.

CJ CheilJedang’s DeliMeat brand ‘Yukgongyuk’ premium handcrafted sausage ‘Yukgongyuk Double Aging Frank Herb & Pepper’ was developed by a ‘Meister (artisan)’ officially certified by the German government, combining herbs, pepper, and roasted vegetables. The sausage is optimally blended with pork belly and hind leg meat so that consumers can best enjoy the umami and savory juice when grilling and eating it.

This content was produced with the assistance of AI translation services.