The Three Major Telecom Companies Operate Corporate Messaging Service to Prevent Phishing and Smishing
How to Register an Image to Replace the Message Sender Number
Registered Images Cannot Be Misused
Minimizing Misidentification as Spam, Phishing, or Smishing
KT, SK Telecom, LG Uplus, and other three major mobile carriers (the 3 carriers) announced on the 27th that they will operate a ‘Brand Registration Support Center’ for companies using corporate messaging services to minimize customer damage caused by spam, phishing, and smishing messages that increase during the Chuseok holiday and year-end season. At the ‘Brand Registration Support Center’ (02-6100-3095), companies can receive explanations about the methods and procedures for inserting logos or brand images registered as brand profiles instead of phone numbers in messages sent by the companies.
Since the end of last year, the 3 carriers have been providing a brand profile feature that allows companies to register logos or representative brand images on the RCS Biz Center (www.rcsbizcenter.com). By utilizing this, it is possible to clearly convey to customers that the message is sent from a specific company.
In particular, a single registration applies to both general messages (SMS, LMS, MMS) and RCS (Chat Plus). The images registered by companies cannot be forged, reducing the chances of being mistaken for spam, phishing, or smishing messages.
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A representative of the 3 carriers said, “We expect to activate corporate messages with clearly indicated senders through the operation of the Brand Registration Support Center,” and added, “We will strive to ensure that both sending companies and receiving customers can use corporate messaging services conveniently and safely.”
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