Hyundai Livart Unveils Flagship Store at The Hyundai Seoul

Exterior view of Livart Total The Hyundai Seoul branch.

Hyundai Livart is expanding its premium sales network by opening a large-scale store at The Hyundai Seoul.

On the 27th, Hyundai Livart announced that it will open ‘Livart Total The Hyundai Seoul Store’ on the 4th floor living hall of The Hyundai Seoul. Livart Total is Hyundai Livart’s flagship store. It is a total interior showroom that provides one-stop services from consultation on home furniture products such as living room, study, and bedroom, to space consulting and purchase.

Since last year, Hyundai Livart has renewed 10 nationwide directly operated stores as part of brand upgrading and converted them into Livart Total stores. The newly introduced The Hyundai Seoul store is 509㎡ (154 pyeong) in size, making it the largest living and furniture store in The Hyundai Seoul. In addition to Livart (home furniture) products such as sofas and dining tables, it showcases the entire lineup of Livart home interior, including Livart Kitchen (kitchen furniture), Livart Bath (bathroom), and Livart Window (windows). All products from the premium furniture line, which apply curved processing technology to high-quality solid wood such as walnut, are exhibited and sold.

At the same time, Hyundai Livart will also renew and reopen the U.S. premium kitchenware brand ‘Williams Sonoma The Hyundai Seoul Store’ on the same day. The store, previously located on the basement first floor of The Hyundai Seoul, has been relocated next to the Livart Total store in the 4th floor living hall. With this, Hyundai Livart will have a total of three stores and a showroom of 740㎡ (224 pyeong) in The Hyundai Seoul, including the New York modern home furnishing brand ‘West Elm’ which opened in 2021. The company explained that The Hyundai Seoul, which has a diverse customer base across various age groups with cumulative visitors exceeding 100 million, is considered the optimal place to promote Hyundai Livart’s major brands.

Hyundai Livart plans to prioritize applying the large-scale complex store model that can provide total interior services to large distribution facilities or metropolitan commercial districts based on the operational results of The Hyundai Seoul store. A Hyundai Livart official said, “Domestic interior and remodeling demand is expanding not only among the existing core customer base such as newlyweds but also among the MZ generation (Millennials + Generation Z) who want to express their individuality through interior design,” adding, “We will actively promote Hyundai Livart’s differentiated quality and sincere services through The Hyundai Seoul store.”

This content was produced with the assistance of AI translation services.