The 24th Busan International Tourism Fair (BITF2023) Held

October 5-8 at BEXCO, Tourism Festival with Participation from Over 250 Institutions in 40+ Countries

Busan International Travel Week Held, Linked with International Tourism Expo and International Travel Mart

Busan City will hold the “24th Busan International Tourism Fair (BITF2023),” a special tourism promotion marketing festival for the international tourism city of Busan, for four days from October 5 to 8 at BEXCO Exhibition Hall 1.

The promotional poster for the 1st Busan International Travel Week (BITW).

Celebrating its 24th year, the “Busan International Tourism Fair” is hosted by Busan City and organized by the Busan Tourism Association and KOTFA.

In line with changing tourism trends, it will be held as a representative comprehensive tourism promotion marketing festival of the international tourism city Busan, where visitors can see, enjoy, and experience vivid cultures and various travel-related information from around the world all in one place.

As a large-scale international expo held in the international tourism city of Busan, the event will feature diverse programs and events with the participation of over 250 organizations from more than 40 countries worldwide.

Visitors can explore ▲the Busan promotion booth themed around night view tourism and the “Domestic Tourism Promotion Hall” introducing attractive tourist spots from various regions ▲the “Overseas Tourism Promotion Hall” providing unique cultural and tourism information from over 40 countries ▲the “Local Tourism Special Zone” exhibiting and selling famous food and beverages such as world coffee and wine ▲the “Busan Local Brand Zone” showcasing and selling distinctive local shops and key products of Busan, as well as receive customized travel consultations and purchase special discount event products and tourism souvenirs at the “Tourism Venture Company Special Hall” and “Tourism Souvenir Company Special Hall.”

Additionally, visitors can enjoy interesting and diverse programs such as ▲the “Live Commerce (Grip) Special Product Sale,” a non-face-to-face promotional event that has become a new trend after COVID-19 ▲“No Plastic BITF,” where bringing five plastic bottle caps from daily life earns a souvenir ▲“How Far Have You Traveled?” sharing travel tips from travel experts ▲and “Show Me the Mascot,” where Busan’s popular communication character “Boogi” introduces representative characters from various regions and promotes local tourism resources through various games and events.

Especially, amid increased interest in travel due to the endemic phase of infectious diseases, special events are prepared, including a talk concert with popular travel influencers from Busan, GwakTube and Chaekoje, who are as famous as celebrities, and a special lecture by Moon Heon-gwan, a world champion barista from Busan, the coffee city.

Famous travel influencers from Busan, GwakTube and Chaekoje, will have a conversation session with the audience sharing their lives as travel YouTubers, future plans, recent travel episodes, and travel-related know-how.

Also, Moon Heon-gwan, a world champion barista from Busan, will provide counseling and advice on career paths related to coffee and methods to overcome slumps for students and the general public interested in coffee.

The event will be held daily from 10 a.m. to 6 p.m., with both free and paid admission. Visitors can enter for free by pre-registering online through the Busan International Tourism Fair website. Paid admission fees are 2,000 KRW for general visitors and 1,000 KRW for students. Paid attendees will also have a chance to win generous prizes such as airline tickets, hotel accommodations, and free admission tickets to tourist attractions, adding excitement to the tourism fair.

For more details, please contact the Busan International Tourism Fair Secretariat by phone.

Park Geun-rok, Director of the Tourism MICE Bureau, said, “Busan is not only selected as one of National Geographic’s ‘Top 25 Travel Destinations in the World for 2023’ but also awarded the ‘2022 Korea Tourism Star (Haeundae Green Railway & Blueline Park),’ making it a premier domestic and international tourist destination.” He added, “We expect this event to enhance the status of Busan as an international tourism city and contribute to the development of the Busan tourism industry,” urging citizens’ active interest and participation.

This year, during the 1st Busan International Travel Week (BITW, October 5?15), the existing B2C-focused Busan International Tourism Fair (October 5?8) will be linked and held together with the Busan International Travel Mart (October 11?15, B2B2), which involves about 200 domestic and international tourism companies. This will create a substantial event for both tourists and the Busan tourism industry, providing a meaningful platform for glocal tourism festivals and business exchanges.

This content was produced with the assistance of AI translation services.