'Golden Ryeok Donghaeng Festival' Extended Until the 8th of Next Month... Sale Event Continues

[Image source=Yonhap News]

The Ministry of SMEs and Startups announced on the 26th that the Hwanggeumnyeok Donghaeng Festival, originally planned to run until the 27th, will be extended until October 8th, with discount events continuing.

The Donghaeng Festival is an event aimed at promoting sales of products from small and medium-sized enterprises (SMEs) and small business owners. As of the 24th, sales reached 1.2649 trillion KRW, surpassing the Ministry's target of 1.2 trillion KRW. The extension of the festival takes into account the six-day Chuseok holiday and the Chinese National Day holiday, which are expected to boost inbound tourism.

At the Donghaeng Festival, over 18,000 SMEs and small business owners participate through 91 online and offline channels. Major domestic online shopping malls such as Coupang, TMON, 11st, and WEMAKEPRICE offer discounts of up to 50% on SME and small business products. Promotions including purchase verification events and coupon issuance will be held four times on three live commerce platforms including WEMAKEPRICE.

At four duty-free stores including the SME product-exclusive store (Panpan Shop) at Mokdong Happy Department Store in Seoul and Incheon Airport, 48 companies will hold '1+1' bundle discounts and gift-giving events.

Seven media commerce platforms such as Gripp and Oasis will open ‘Sobi The Market’ reflecting the October season concept (October 1?8), and a flea market event in Seongsu-dong linked with Wadiz will also be held (October 7?8).

During the extension period, 17 events will be held nationwide to maintain momentum. Notable events include the ‘19th National Excellent Market Expo’ held over four days in Incheon, the ‘Taste Festival’ at Daegu Dalseo District’s Duryu Youngko Food Culture Street, and the Gapyeong Jatgoeul Market Jazz Festival, among other large and small events.

Minister Lee Young of the Ministry of SMEs and Startups said, “With the golden holidays approaching, I hope the extension of the Donghaeng Festival will provide practical support to SMEs, small business owners, and traditional market merchants. I also wish everyone a bountiful Chuseok holiday.”

Meanwhile, information on online and offline product discounts and local festivals and events during the extended Hwanggeumnyeok Donghaeng Festival period can be found on the Donghaeng Festival website.

This content was produced with the assistance of AI translation services.