Dr.G Accelerates Entry into Japanese Beauty Market with Black Snail

Dr.G announced on the 26th that it will launch the ‘Black Snail’ line through online and offline channels in Japan, marking a full-scale expansion of its presence in the Japanese market. Building on the popularity of the Red Blemish and Sun Care lines, the company plans to introduce products to pioneer the anti-aging market in Japan and expand its portfolio.

Dr.G's exclusive overseas model SHINee and the Black Snail line.
[Photo by Dr.G]

Since entering the Japanese market in 2021, Dr.G has established a solid foothold in Japan by emphasizing low-irritation, high-performance products. Sales in offline stores in Japan increased by 218% compared to the same period last year as of last month.

The two newly launched products are the ‘Black Snail Cream,’ a highly nourishing anti-aging cream containing 20% black snail mucin filtrate and propolis, and the ‘Black Snail Lifting Mask,’ a highly nourishing elasticity mask that fully captures the nutrients of black snail. Dr.G’s Black Snail Cream is an anti-aging cream that has surpassed 30 million units sold cumulatively.

The two products in the Black Snail line are available at major offline stores carrying Dr.G in Japan, including e-commerce channels on Japan’s four major open market platforms, ‘Qoo10 Japan’ and ‘Rakuten.’

Jooho Lee, CEO of Gowoonsesang Cosmetic, said, “As a result of Dr.G introducing products to solve Japanese consumers’ skin concerns, following the Red Blemish and Sun Care lines, the Scalp Lab also achieved good responses in Qoo10’s Free Mega Sale. Starting with the launch of the Black Snail Cream, which has been loved as a national anti-aging cream in Korea, we will continue to strive to expand our portfolio to pioneer the anti-aging market in Japan.”

This content was produced with the assistance of AI translation services.