"Price Crossed the Center Line"... Han Muncheol's '130,000 Won Semi-Gloss Jumper' Faces Backlash

Traffic Accident Expert Sells Clothes Online
"I Thought I Was Hacked... Are Fans Fools?"

Han Moon-cheol, a lawyer known as a traffic accident expert, faced backlash for selling a semi-reflective windbreaker jumper for 130,000 won.

Promotional image of a semi-gloss windbreaker jumper sold on the online shopping mall channel of Han Moon-cheol, a traffic accident expert.
[Photo by Han Moon-cheol TV Smart Store capture]

On the 22nd, Lawyer Han posted on the community section of his YouTube channel 'Han Moon-cheol TV,' which has 1.77 million subscribers, saying, "A semi-reflective jumper like no other in the world, Han Moon-cheol's Magic Shield Windbreaker is now available," along with a purchase link.

This windbreaker, sold through an online channel, is listed at a discounted price of 129,000 won, down 13% from the original price of 149,000 won. Sizes range from women's 85 to men's 110.

Lawyer Han described the product as "No longer afraid of the dark when jogging or riding at night, working night shifts, walking on rural roads, or crossing unmarked crosswalks," and added, "Protect your own safety with the semi-reflective jumper."

He also promoted it by saying, "On dark nights, the semi-reflective jumper is visible from afar. How about it as a Chuseok gift for your hometown trip this year?"

Promotional image of a semi-gloss windbreaker jumper sold on the online shopping mall channel of Han Moon-cheol, a traffic accident expert.
[Photo by Han Moon-cheol TV Smart Store capture]

However, the subscribers' reactions were cold.

They criticized, saying things like, "I don't know if the price crossed the center line or the stop line, but it definitely crossed a line," "The black box (sales) promotion was fine, but you should stop now...," "Selling a non-branded product at this price only damages your image," "At this price, I'd rather pay a bit more for a branded windbreaker," and "The design looks like something you'd buy at a traditional market for 20,000 won."

Previously, singer and broadcaster Kim Jong-kook apologized and donated all related profits after controversy arose over his T-shirts priced in the 40,000 won range being considered too expensive for their simple design.

Lawyer Han is widely known for specializing in traffic accident cases and initially sold vehicle black boxes and fire extinguishers through an online shopping mall. He is also active as a model for driver insurance advertisements.

This content was produced with the assistance of AI translation services.