LF Signs Domestic Distribution Contract with Italian Brand 'Forte Forte' to Strengthen Imported Fashion

Full-Scale Business Expansion Starting from the First Half of Next Year

LF is aggressively strengthening its imported fashion business by taking exclusive domestic distribution rights for the Italian luxury designer brand 'forte_forte' following 'Pattu.'

On the 25th, LF announced that it has signed a contract with the headquarters of the Italian luxury designer brand forte_forte for import and sales, and will officially launch its domestic business from the first half of next year. Starting with opening stores mainly in department stores in the metropolitan area in the first half of next year and launching the 2024 Spring/Summer (SS) collection, LF plans to introduce forte_forte to domestic consumers in full force. The brand targets overseas brand enthusiasts who value their own style and prefer authentic brands based on deep knowledge and experience of imported fashion rather than mainstream trends.

The forte_forte collection is characterized by emphasizing a romantic and artistic mood within a sensuous and sophisticated style. The brand presents collections based on refined premium Italian materials, handmade details, and a rich color palette, and takes unique pride in high-quality materials that create a luxurious mood, such as poplin cotton, soft cotton voile, and subtly glossy habotai silk.

forte_forte started in 2002 with a handmade T-shirt collection created by siblings Giada Forte and Paolo Forte from Veneto, and the brand’s core value is craftsmanship that preserves the value and uniqueness of handmade work.

Although its domestic recognition is not yet high, LF foresaw the growth potential of forte_forte 10 years ago and introduced some of the forte_forte collections to domestic customers through the premium select shop Raum. Seeing that sales within Raum have grown tenfold and that domestic consumers’ standards for overseas fashion have risen, as well as the brand’s potential value and prospects, LF decided to actively promote forte_forte’s domestic business.

Kim Sang-gyun, Head of LF Fashion Business Division, said, “As the domestic fashion market enters a mature phase and overseas fashion still shows growth potential, we have pursued a partnership with forte_forte, a luxury designer brand from Italy, the home of fashion, which is currently gaining attention overseas. In line with the dynamic and rapidly changing import market, LF will continue to aggressively strengthen its portfolio of new overseas luxury brands.”

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