POSCO E&C Unveils Othier Signature Fragrance Offering Healing Experience

POSCO E&C announced on the 22nd that it will introduce the signature fragrance of its high-end apartment brand 'Hauterre,' called 'Hauterre Elixir.'

Otier Elixir. / Photo by POSCO E&C

Hauterre Elixir was developed by POSCO E&C in collaboration with Raymond Metz, a fragrance designer from the global scent marketing company iScent. It combines the scent of sandalwood with a fresh yet captivating smoky aroma. POSCO E&C expects it to provide a subtle and cozy yet luxurious nuance, offering comfort and healing felt at home.

It has currently completed safety standard compliance tests and inspections/certifications, and will be sequentially applied to the Hauterre complexes, starting with The Sharp Gallery 2.0, which opened on the same day.

A POSCO E&C official said, "Department stores, hotels, and famous brand stores use their unique scents to help customers remember their brands," adding, "We expect the Hauterre signature fragrance to create a distinctive atmosphere for the apartments and evoke POSCO E&C’s high-quality brand."

Meanwhile, POSCO E&C plans to produce the 'Hauterre Signature Diffuser Package,' which contains the signature fragrance in a moon jar exclusive to Hauterre, crafted by glass artist Lee Jung-won, and will gift it to gallery visitors through a raffle. Along with this, beverages and music have also been developed and will be unveiled at the gallery.

This content was produced with the assistance of AI translation services.