Seoul Milk to Lower Convenience Store Price Increase for Biyotte by 300 Won
Initial Plan to Raise Price by 500 Won Adjusted
Delivery Price Recalibrated Due to Excessive Increase Criticism
Price to Rise to 2,000 Won Starting Next Month 1
Seoul Milk Cooperative will raise the convenience store price of its topping-type fermented milk product 'Biyotte' to 2,000 won starting next month. Initially, they planned to increase the price by 500 won, but they decided to ease the increase by lowering it by 300 won.
According to the food industry on the 21st, Seoul Milk Cooperative, after negotiating the supply price of Biyotte with the convenience store industry, decided to raise the convenience store selling price from the current 1,800 won to 2,000 won, an increase of 200 won (11.1%) starting next month.
Previously, Seoul Milk planned to raise the convenience store price of Biyotte to 2,300 won next month, a 500 won (27.8%) increase from before. However, considering criticisms that the price hike was excessive and repeated requests from the government and related agencies to ease the burden on consumers, they readjusted the supply price with the convenience store industry.
As announced on the 11th, the price of Seoul Milk's white milk product 'Na100% Milk' 1ℓ will increase by 4.9% from 3,050 won to 3,200 won at convenience stores starting next month. Additionally, the 200㎖ product price will rise by 9.1% from 1,100 won to 1,200 won, and the 1.8ℓ product price will increase by 11.7% from 5,550 won to 6,200 won.
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The ex-factory price of Na100% Milk 1ℓ supplied to large discount stores will be raised by about 3%, keeping the price increase below 3,000 won to minimize the rate of increase. Accordingly, the product price currently in the high 2,800 won range at large marts is expected to be set in the high 2,900 won range.
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