Kia Launches Ray Electric Car Priced in the 20 Million KRW Range

Purchase possible up to 21.28 million KRW in Seoul
Equipped with LFP battery, combined driving range 205 km

Kia has launched an electric vehicle model of the compact car Ray. It can be purchased for at least 20 million KRW with purchase subsidies and is the first electric vehicle within Hyundai Motor Group to be equipped with an LFP battery.

This vehicle is equipped with a 35.2 kWh LFP (Lithium Iron Phosphate) battery, with a single charge driving range of 205 km combined and 233 km in urban conditions. The combined energy efficiency based on 14-inch tires is 5.1 km/kWh.

Using a 150 kW fast charger, the battery can be charged from 10% to 80% in 40 minutes. According to the company, a 7 kW slow charger can fully charge the battery from 10% to 100% in 6 hours.

Kia Ray EV
Photo by Kia

The motor performance delivers a maximum output of 87 horsepower (64.3 kW) and maximum torque of 147 Nm, offering better acceleration performance than the internal combustion engine Ray.

Convenience features have also been enhanced. Auto Hold (a function that prevents the vehicle from moving forward when the driver’s foot is off the brake during a stop) has been applied. All seats can be folded. It is equipped with a ‘Utility Mode’ that allows long-term use of electrical devices such as air conditioning and audio when the vehicle is not being driven.

The prices by trim are as follows: 4-seater passenger Light at 27.75 million KRW, Air at 29.55 million KRW. For the 2-seater van, Light is 27.45 million KRW, Air is 27.95 million KRW. The 1-seater van model is priced at 27.35 million KRW for Light and 27.8 million KRW for Air. For example, customers living in Seoul can receive a total purchase subsidy of 6.47 million KRW, making the 4-seater passenger Light trim available for purchase at 21.28 million KRW. Classified as a light electric vehicle, it is exempt from individual consumption tax, education tax, and acquisition tax. Both individual and corporate businesses can also receive VAT refunds.

Meanwhile, from the 24th of last month to the 20th of this month, during 20 business days, approximately 6,000 pre-orders were made. This exceeds Kia’s annual sales target of 4,000 units by 50%. Individual customers accounted for about 55% of total contracts. By age group, those in their 30s and 40s made up 72%. The most contracted trim is the 4-seater passenger Air trim, which comes standard with advanced driver assistance systems (ADAS) and a fully folding and ventilated driver’s seat.

A Kia official stated, “The Ray EV, as an urban entry EV, has excellent product value and is expected to be a reasonable means of transportation for compact car customers seeking eco-friendly values,” adding, “Through various marketing activities including test drive events, we will promote Kia’s sincerity not only for the Ray EV but also for electrified mobility.”

This content was produced with the assistance of AI translation services.