Emart24 to Start Selling 'King Soju24' from Tomorrow

Limited Edition Soju Targeting High-Alcohol Content Enthusiasts

Convenience store Emart24 announced on the 21st that it will start selling 'King Soju24' from the 22nd.

King Soju24 is a soju product introduced by Shinsegae L&B through Emart24 in a limited quantity of 400,000 bottles. The alcohol content reaches 24 degrees.

A model is showcasing the product 'King Soju 24' at an Emart24 store located in Seongdong-gu, Seoul.
[Photo by Emart24]

The label design was created by cartoonist and broadcaster Gian84. Gian84 included Woo Gi-myeong, a popular character from webtoons such as 'Fashion King' and 'Return to School,' on the label. The crown image emphasizes the meaning of "King" in the product name.

Emart24 will offer a combined discount benefit called the 'King So-Mac' concept, allowing customers to choose a total of six items from King Soju24 and three types of 'Kingdom of the Delight' until October.

Emart24 expects King Soju24 and the three types of Kingdom of the Delight to receive great responses from consumers, fueled by enthusiasts who enjoy high-proof liquor and the 'Mixology' trend of mixing various alcoholic beverages.

This content was produced with the assistance of AI translation services.