Kolon FnC Outdoor Brand
Enhances Functionality and Design

Kolon Industries FnC division's outdoor brand 'Kolon Sports' announced on the 21st that it has launched new products for the 2023 Fall/Winter (FW) season, including the Windchaser and hiking shoes.


Kolon Sports' 2023 Fall/Winter (FW) season Windchaser and hiking shoe 'Motion' photo shoot featuring actress Kim Tae-ri as the model<br>[Photo by Kolon FnC]

Kolon Sports' 2023 Fall/Winter (FW) season Windchaser and hiking shoe 'Motion' photo shoot featuring actress Kim Tae-ri as the model
[Photo by Kolon FnC]

View original image

The Windchaser is an outerwear product first introduced by Kolon Sports in 2020, and is a 'steady seller' with an average sales rate of 80%. It blocks rain and wind while allowing sweat and moisture inside the clothing to escape, helping to maintain comfort during outdoor activities. The waist string can be adjusted to create a feminine look or an oversized fit depending on the mood.


This season, an eco-friendly function was added by using Gore-Tex fabric that does not contain perfluorinated compounds (PFCs), which are generated during the membrane manufacturing process, along with water-repellent treatment.


The hiking shoe 'Motion' is also newly introduced this season. It features all the functionalities needed for hiking and various outdoor activities, combined with a casual design. The weight is reduced to about 396g per shoe in size 275mm, and safety was enhanced to better secure the foot. The outsole's lugs, which contact the ground, are designed in a stepped pattern to increase the contact area and improve grip.



Yang Sun-mi, planning team leader at Kolon Sports, stated, "The 'Gorpcore' trend of styling outdoor items with everyday wear, combined with Kolon Sports' functional outdoor products, is receiving positive responses from customers."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing