'Gudoil' Can Do It!… S-OIL Unveils New Ad Featuring the Power of Positivity

S-OIL has unveiled a new commercial titled ‘GooDoil Can Do It,’ which conveys the power of positivity and supportive energy.

S-OIL’s new advertisement features the brand character GooDoil and is set in the fantasy world inside a fuel pump called ‘S-OIL Land,’ delivering a message of positivity and encouragement.

This commercial is characterized by its spectacular visuals and cinematography that bring to life the fantasy world inside the fuel pump, ‘S-OIL Land.’

The video begins with GooDoil, the gas station attendant, warmly greeting customers at an urban gas station, then transitions into the world inside the fuel pump, S-OIL Land.

‘S-OIL Land’ consists of three imaginary islands?Powerland, Ecoland, and Futureland?where various versions of GooDoil exist. The droplets of oil, embodying power, cleanliness, and freshness produced on the three islands, merge in the central S-OIL Land and soar into the sky, connecting to the outside world beyond the fuel pump.

Countless GooDoils shout the campaign slogan ‘GooDoil Can Do It’ together, then return to reality through the fuel pump, concluding the commercial.

S-OIL print advertisement image.

In the past, S-OIL’s CM song, remembered by the phrase “Because it’s good oil!”, has been adapted into various versions reflecting the spirit of the times. For this commercial, a new ‘Do it Song’ was created, featuring a catchy and upbeat melody that conveys the brand message and advertising slogan.

An S-OIL representative stated, “We conceived the idea from the perspective that the fuel pump is a communication medium connecting consumers and S-OIL, and we devoted all our efforts to meticulously creating each scene in detailed 3D to match the new Do It Song. We hope that S-OIL’s unwavering sincerity and message of support are well conveyed to consumers.”

This content was produced with the assistance of AI translation services.