Gyeonggi-do Targets Indonesian Cosmetics Market... 'K-Beauty Expo Indonesia' from 21st to 23rd
Gyeonggi Province will hold the 'K-Beauty Expo Indonesia 2023' in Jakarta, Indonesia from the 21st to the 23rd (local time) to support overseas market expansion for small and medium-sized beauty enterprises.
A total of 47 small and medium-sized beauty companies will participate in this exhibition.
With the cooperation of the Korea Trade-Investment Promotion Agency (KOTRA) Jakarta Trade Center, Gyeonggi Province will invite over 50 local buyers to conduct export consultation meetings.
Additionally, products will be promoted at the permanent exhibition hall within KOTRA's export support platform 'buyKOREA,' and one-on-one trade consulting will also be provided.
During the expo, the Indonesian representative business-to-business (B2B) beauty fair, 'INDO BEAUTY EXPO,' will be held simultaneously, which is expected to enhance the K-Beauty brand image and maximize visitor recruitment.
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Indonesia is the largest consumer market in Southeast Asia in terms of gross domestic product (GDP) and population, and Korean cosmetics hold the top position (22%) among imported cosmetics, reflecting a high preference for Korean beauty products.
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