Discovering Busan's Pride! ... Launching the 'Busan Vibe' Campaign

Anyone Can Participate, Submit Entry Form on Campaign Website by October 15

Busan City is launching the ‘Busan Vibe (BUSAN VIBE)’ campaign to discover and share the hidden pride of the city of Busan together with its citizens.

Busan Vibe WEEK.

This campaign is a long-term project that selects a theme each year related to Busan’s people, places, food, culture, and more, to discover, document, and share elements that can inspire pride and dignity in the city of Busan.

Last year, the city launched this campaign for the first time nationwide with the goal of making Busan “a city where people want to live again,” and this year marks its second edition.

This year’s campaign, titled ‘People Who Made ___ in Busan,’ features the ‘2023 Gotsaenglympics,’ through which individuals who have created tangible or intangible products, artworks, or other items that inspire pride and dignity in Busan will be discovered.

The ‘2023 Gotsaenglympics’ will be conducted like Olympic events, with preliminary and final rounds to award gold, silver, and bronze medals.

Godsaenglimpic Guide Card News.

Anyone who has experience creating something in Busan can apply, and applications must be submitted by October 15 through the Busan Vibe campaign website, including a challenge statement describing their journey.

To encourage broader participation, applicants will be divided into ‘General Division’ and ‘Pro Division,’ the latter for individuals or corporate business owners with more than three years of experience in a specific field.

After the application period ends, eight finalists will be selected through preliminary judging in October.

Four finalists will be chosen from the General Division and four from the Pro Division. Finalists will receive hotel accommodation vouchers, media promotion, limited edition medals, and will have the opportunity to participate as advertising models for future Busan Vibe campaigns.

The final judging will be conducted by posting the finalists’ challenge stories on social media, followed by a public online vote to determine the gold, silver, and bronze medal winners.

Even those who do not advance to the finals will have a chance to win a 30,000 KRW mobile gift certificate through a lottery, and their stories will be included in an e-book to help promote their achievements.

On the 11th, the city launched the ‘Busan Vibe Week’ campaign to mark the start of the Busan Vibe campaign.

On that day, a plogging event was held at Gwangalli Beach, and four speakers with stories of challenges in Busan gave relay lectures, attended by 105 citizens who gathered to share pride in Busan.

Notably, a finalist from last year’s Busan Vibe campaign also participated in the relay lectures.

City spokesperson Na Yoon-bin said, “We are recruiting challenge stories from citizens who have created tangible or intangible things that inspire pride and dignity in Busan, such as food, art, products, and tourism items. We ask for the interest and participation of all citizens, and through this campaign, we hope everyone will feel proud to live in Busan.”

This content was produced with the assistance of AI translation services.