Pukyong National University Professor Kim Jeonghwan's Team Selected as 'Best Practice' in Personal Information Commission Competition

Professor Kim Jeonghwan's team at the National Pukyong National University was selected as an excellent case and received an excellence award at the '2023 Pseudonymized Information Utilization Best Practices and Ideas Competition.'

At the awards ceremony of this competition held on the 15th at COEX, hosted by the Personal Information Protection Commission, the Ministry of Science and ICT, the Ministry of Health and Welfare, the Financial Services Commission, and the National Tax Service, Professor Kim's team received the Financial Security Institute Award in the financial sector for their project titled "Micro Consumption Behavior Analysis for Innovative Operation of Local Currency."

This competition is an event to solicit ideas to raise public awareness and expand the base for the use of pseudonymized information across various fields and to discover excellent cases. This year, a total of 117 entries were submitted, and 22 teams were awarded.

Professor Kim Jeonghwan, Pukyong National University.

Professor Kim, as the lead researcher of the awarded work, conducted the research as part of a consortium formed with Busan City, Busan Technopark, and Korea Seven (7-Eleven).

The awarded work by Professor Kim's team analyzed items purchased using Dongbaekjeon, Busan City's local currency, at 7-Eleven convenience stores in Busan by region, gender, age, and commercial district, and presented policy implications, receiving high evaluations.

Utilizing a regional industry-academia cooperation network involving local governments, companies, and universities, the research provided a foundation for securing sustainability and self-sufficiency in local currency operations, recognized as a case of safely utilizing personal and pseudonymized information socially and policy-wise.

Professor Kim stated, "We will continue to discover various cases by safely utilizing personal information so that data-driven decision-making and administration can further spread in the region."

The excellent cases awarded in this competition will be supported with utilization consulting to ensure they can lead to actual commercialization or policy formulation.

This content was produced with the assistance of AI translation services.