Development of Women-Customized Products and Services... Hanwha Life Insurance Partners with Cha Hospital
Campaign to Overcome Infertility and Low Birthrate Also Underway
Hanwha General Insurance is partnering with Cha Hospital to develop women-tailored insurance products and various services, taking action to overcome infertility and low birth rates.
On the 18th, Hanwha General Insurance announced that it signed a "Business Agreement for Healthy Women, Happy Future" with Cha Hospital at The Plaza Hotel in Jung-gu, Seoul.
Through this agreement, the two companies will collaborate on ▲ developing women-tailored insurance products and services using data ▲ preparing services to address infertility and childcare issues ▲ joint marketing to overcome low birth rates ▲ welfare enhancement projects related to infertility for employees. This strategy is interpreted as creating synergy by cooperating with Cha Hospital, a specialized women’s hospital, while strengthening the image of a women-focused insurance company.
Specifically, based on data, they plan to develop customized insurance products that support women’s life cycles, including issues related to low birth rates, infertility, and menopause. In particular, they intend to address practical concerns faced by infertile couples as well as postpartum and childcare depression experienced after childbirth. Additionally, they will cooperate on projects producing and distributing content to solve low birth rate problems, such as supporting Anti-M?llerian Hormone (AMH) testing, egg freezing procedures, and campaigns to promote egg freezing.
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A Hanwha General Insurance official said, "By partnering with Cha Hospital, which established the first women’s hospital and women’s medical research institute in Korea, we will continue to develop women- and childbirth-friendly products and services to become the insurance company that understands women best."
On the 18th, Na Chaebum, CEO of Hanwha General Insurance (right), is taking a commemorative photo with Yoon Doheum, Director of Cha Hospital Medical Center, after signing a business agreement at The Plaza Hotel in Jung-gu, Seoul. (Photo by Hanwha General Insurance)
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